Meet Alisa Hood. Our brand founder, your biggest fan.

Alisa Hood created Alisa Luxe Beauty for herself, for her friends and for all the women in her life that want to go from “Bench to Bold”. As she moved from her 40’s into her 50’s, this lifelong fashion, beauty, travel and sports fanatic needed beauty products that met her quality standards, were easy to apply, long wearing and worked with her high energy, event filled lifestyle, allowing her to look amazing from day to night, regardless of time zone or climate.

At the same time, Alisa saw too many women giving up on beauty and “benching” themselves, frustrated by the complexity of navigating a sea of time-consuming products and lack of clarity on what colors and formulas work best for them. She said “ no, ma’am” and tackled the challenge head on with the same determination that brought her years of success in her 20-year+ career in healthcare leadership.

Alisa Luxe Beauty products are created with a singular mission; to help women be their boldest, most beautiful selves. The long wearing formulas, powered with high performance, multi-benefit ingredients, look great, feel great and are easy to use. Alisa personally stress tests every product at the gym, on the tennis court, at charity functions, during date night with her husband Randy, at Carolina sporting events and pickups from the dog groomer in the southern heat and humidity. Product testing doesn’t get more authentic or real than this!

Follow Alisa @achicalisa to see all the Alisa Luxe Beauty products in action, IRL, as they travel around the world on the face of our Southern Belle founder.